AI Insights · Timothy · October 2024
Top 5 Social Networking Apps in Ghana - Q3 2024 Performance Overview
Explore the Q3 2024 performance of the leading social networking apps in Ghana, highlighting trends in downloads and active users from Sensor Tower data.
In the third quarter of 2024, the performance of the top social networking apps in Ghana showcased interesting trends across downloads and active user engagement, as reported by Sensor Tower.
WhatsApp Messenger maintained a strong presence with weekly downloads peaking at about 368K in late July. However, there was a noticeable decline towards the end of the quarter, with downloads dropping to around 87K. Weekly active users fluctuated slightly, staying in the range of 6M, and showing a stable user base throughout the period.
Telegram Messenger experienced a significant spike in downloads mid-July, reaching approximately 266K. The app's weekly revenue showed a steady increase, climbing to about $1.6K by mid-September. Active users remained relatively stable, averaging just over 2.5M throughout the quarter.
Facebook saw consistent active user engagement, with numbers hovering around 8.8M. Downloads had a downward trend from 159K in early July to around 78K by the end of September. Meanwhile, weekly revenue showed some growth, peaking at approximately $642 in mid-September.
Messenger reported a steady decline in downloads, starting at 59K in early July and decreasing to about 33K by the end of the quarter. Active users, however, remained robust, with numbers consistently above 6M, indicating strong user retention.
Finally, Threads experienced a gradual increase in downloads, reaching nearly 15K by the end of September. Active users also saw an upward trend, climbing from around 59K in early July to approximately 78K by the quarter's close.
These insights highlight the varied performance and user engagement trends of the leading social networking apps in Ghana during Q3 2024. For more detailed insights and data, visit Sensor Tower.